Estonia is full of positive surprises and fascinating experiences to share with others and rediscover yourself. It is important that foreigners find their way to Estonia and see the local life, but it is equally important to communicate with the outside world and to talk about Estonia. If we want to do it well and achieve our goals, we must agree on what and how to talk about. If we believe that we are a future facing young nation with fresh ideas and the knowledge how to say it out loud, then others will believe us too.